In popular culture[ edit ] In June an advert was posted on Gumtree offering a rent-free accommodation to a lodger that would be prepared to dress and act like a walrus. The company intends to pitch its service at the two million British, Australian and Polish expatriates in the United States. Gumtree launches a site in Berlin , Germany  June In , Gumtree launched its Gumtree Media website to publicise its services to potential business clients. The site showcases paid classified listings options as well as display advertising on the Gumtree site. Users can also pay to "bump up" their adverts in the listings.
Gumtree launches a site in Berlin , Germany  June Gumtree uses social media to communicate news and information about the brand as well as launch competitions and promotions. In , Gumtree extended bulk classifieds listings accounts to car dealers. Users can also pay to "bump up" their adverts in the listings. Gumtree launches a site in Warsaw , Poland  May In , Gumtree launched its Gumtree Media website to publicise its services to potential business clients. The site began selling classified advertising packages to companies looking to post multiple job vacancies and properties. In popular culture[ edit ] In June an advert was posted on Gumtree offering a rent-free accommodation to a lodger that would be prepared to dress and act like a walrus. The advert was shared around various sites such as BuzzFeed and Mashable and caught the eye of Hollywood director Kevin Smith , who used the ad as his inspiration for his film, Tusk , a story of an evil scientist who plans to permanently sew a human into a walrus suit. In , Gumtree became the official sponsor of Big Brother and all of its associated media. The site showcases paid classified listings options as well as display advertising on the Gumtree site. History[ edit ] Logo used from Gumtree was founded in March by Michael Pennington and Simon Crookall as a local London classified ads and community site, designed to connect Australians , New Zealanders and South Africans who were either planning to move, or had just arrived in the city, and needed help getting started with accommodation, employment and meeting new people. Gumtree has an extensive social media presence on Twitter and Facebook , with 35, and , followers, respectively. The founders also felt it reflected the roots and branches of a real community. Gumtree expands into Italy , with sites in Rome and Milan , increasing its coverage across 31 cities  August The term 'gum tree', the local Australian phrase for the Eucalyptus tree, was chosen as a word that linked the three communities even though the gum tree in South Africa is a completely different type to the variety in Australia and New Zealand. The company intends to pitch its service at the two million British, Australian and Polish expatriates in the United States.
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