I like the sound of your term, "Go-Giver. As the great salesperson and sales teacher, Zig Ziglar famously said: Selling is simply a way of providing value to another human being and profiting as a result of the value you have provided. Therefore, it's the job of the salesperson to provide value to their customer in a way that the customer sees that value. A country filled with people engaged in mutually profitable exchanges is indeed a prosperous country.
Make serving others your target. The money you receive is simply a direct and natural result of the value you provide. Email this Article Print This Article In a recent conversation with a friend, he was lamenting the fact that people would not refer business to him unless he referred something to them. Selling is simply a way of providing value to another human being and profiting as a result of the value you have provided. I love this book. When a transaction takes place between two people who both feel good as a result of the exchange, that's when mutual value has been created He said, "Burg, if you want to make a lot of money in sales, then don't make money your target. Joe learns that changing his focus from getting to giving - putting others' interests first and continually adding value to their lives - ultimately leads to unexpected returns. The Go-Giver, Expanded Edition: It's the thunder to value's lightening. The best, the most successful salespeople understand that in sales, "it isn't about you; it's about THEM. The ideas in the book seemed interesting, and I was pleased to receive a review copy. Selling is simply communicating your ideas in such a way that the person with whom you are transacting comes to understand how they will benefit from them. And understand that through selling you can help others, as well as yourself. The Law of Value: So I found Burg on Twitter and asked if I could interview him to find out more: But the money is only the reward for hitting your target of serving others -- money's not the target itself. Here are a few examples: One of the best pieces of advice I ever received was about 30 years ago, from a very successful salesperson who was getting ready to retire. That reward will be money. If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop. Give this book, and get it for your own bookshelf. Imparted with wit and grace, The Go-Giver is a classic best seller that brings to life the old proverb "give and you shall receive. I like the sound of your term, "Go-Giver. While my book coauthored with John David Mann is a play on the more well-known term "Go-Getter," the two are actually not opposites.
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