Jamie Baker, who owns the certified organic farm with her husband, said AgSquared has saved her a substantial amount of time compared to when she kept all her farm records on spreadsheets. This could be done by referring to the data on an aggregated level. Stellari said she still considers AgSquared to be in its startup phase, even though it has officially launched its software product. So in response to the unmet need, Stellari and Gordon started their company. The company now has about 2, active accounts.
Next, farmers use their season plans as a framework for managing their operations. Stellari earned her doctorate in plant molecular biology and genetics, and her graduate research relied on keeping detailed growing, observation and harvest records in both field and greenhouse environments. AgSquared Farmers all over the United States and beyond have cast aside their notebooks, paper calendars and spreadsheets in exchange for an online software program called AgSquared. The idea for AgSquared sprouted after the duo who often worked sitting back-to-back in their shared office at Cornell realized the need for better record keeping tools for farmers—small farmers, in particular. Giulia Stellari and Jeff Froikin Gordon founded AgSquared the company has the same name as the software program in after they both received their doctorate degrees from Cornell University, Stellari said. So in response to the unmet need, Stellari and Gordon started their company. This could be done by referring to the data on an aggregated level. Stellari said that while the software currently serves as a record keeper that focuses on individual farms, the hope is to eventually be able to use the data it collects to benefit farmers on a broader scale. Linking Sustainability While all kinds of small farms use AgSquared, Stellari said she believes the software is particularly useful for farms that are certified organic since they are required to keep such extensive records. By May , the team had a working data prototype of the software and launched it to about 50 farmers who tested it, Stellari said. The company now has about 2, active accounts. There is already good coverage in the Northeast and upper Midwest. Gordon earned his doctorate in plant breeding, and his research involved studying crop genetics with smallholder tomato farmers in West Africa. First, farmers set up their farm plans at the beginning of the growing season. The company has about 10 team members, who are located in various parts of the U. Today, AgSquared offers a farm planning, management and record keeping software program that can be accessed using the Internet, meaning farmers can connect to the program when using their smartphones. Jamie Baker, who owns the certified organic farm with her husband, said AgSquared has saved her a substantial amount of time compared to when she kept all her farm records on spreadsheets. The company has no official headquarters. In December of that year, they had farms testing the software. Stellari said she still considers AgSquared to be in its startup phase, even though it has officially launched its software product. Other goals include developing additional software tiers that would add new layers of functionality such as resource management or financial management , and creating a dedicated mobile version of the software. Other programs were not comprehensive and only focused on specifics aspects of the farming business, such as CSA management, Stellari added. Baker said she also likes how AgSquared works with its customers. It started as a self-funded venture and currently has seed investment from angel investors. Being certified organic and soon GAP- and GHP-certified also creates a strain on record keeping, which is where AgSquared becomes beneficial, she said.
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